Introduction
Having spent the past 50 years in the motor business, William Loughran is an avid collector and car enthusiast, often on site at his showroom. His company is a long‑established specialist in luxury and performance vehicles, known for exceptional service and meticulous attention to detail. Housed in the grounds of what was formerly the family home, the stunning conversion of farmhouse, barn and stable make this showroom a rare and relaxed setting in which to explore the incredible cars on display.
To support William Loughran’s administrative and customer‑facing operations, the company rely on a dependable print infrastructure. Key Digital built a long‑term relationship with the team, providing guidance, expertise, and ultimately a modern A3 multifunction device that aligned with their evolving needs.
Situation
The business had been using a Sharp MX2640, owned outright and generally performing adequately. However, several challenges were emerging:
- Ageing hardware: The device had been in service for many years, and sourcing replacement parts (such as a recent scanner component) had become increasingly difficult
- Essential print volumes: Although volumes were modest, reliability was still critical
- Rising service costs: Around £100 per quarter was being spent on maintenance
- Uncertain replacement timeline: They were not actively seeking a new device, but wanted a trusted partner ready for when the Sharp eventually failed
Across several courtesy calls, a genuine relationship was established. Key Digital would be on hand when the time came to explore alternatives.
Eventually, the Sharp began to show more persistent issues. At this point, the team expressed interest in working with Key Digital, prompting formal discussions and initial options to begin.
Solution
Key Digital responded with a consultative, low‑pressure approach that matched the customer’s pace:
- Detailed proposal: A tailored recommendation was prepared, outlining both A4 and A3 options, including outright purchase and lease models
- Transparent discussions: The clarity of the proposal was appreciated and shared internally for review
- Showroom demonstration: As the decision neared, the team requested a showroom visit to see the devices in person. Key Digital arranged dates and ensured the demonstration aligned with their expectations
- Final device selection: Although downsizing to A4 was initially considered, the business ultimately opted for a modern A3 Heat‑Free multifunction device, with a service agreement for predictable ongoing support
The entire process – from early conversations to final decision – was supported by consistent communication, expert guidance, and a commitment to helping the customer choose the right device at the right time.
Outcome
The installation was completed smoothly, with the device set up to support all administrative and operational requirements. The customer signed via e‑signature, and early feedback has been outstanding:
- 10/10 rating for how well the device supports their needs
- 10/10 rating for the Administration and Finance team’s experience
- Service & Support team not yet rated – simply because everything has run flawlessly since installation
The result is a reliable, efficient print environment backed by a trusted partner ready to support future needs.