The print industry faces the challenge of aligning traditional practices with modern environmental expectations. PrintGreen has launched as a pioneering initiative committed to reshaping perceptions and practices within the print sector. By uniting industry stakeholders and providing transparent, fact-based insights, PrintGreen empowers brands, agencies and media professionals to embrace print as a sustainable communication channel.
Understanding PrintGreen’s Mission
PrintGreen’s core objective is to redefine the conversation around print sustainability. Recognising that misconceptions about print’s environmental impact persist, PrintGreen seeks to dispel these myths by offering accurate information and tools. Central to this initiative is a purpose-designed carbon calculator, enabling organisations to assess the carbon footprint of their printed materials with precision. This tool supports informed decision-making and promotes environmentally responsible choices within the industry.
Benefits PrintGreen Brings to the Print Industry
- Empowering Informed Decisions By providing accessible resources and data, PrintGreen equips businesses to choose sustainable print solutions confidently. This empowerment fosters a more environmentally conscious industry, where decisions are backed by reliable information.
- Championing Transparency PrintGreen advocates for accountability by addressing greenwashing and promoting clear, fact-based insights into print’s environmental impact. This commitment to transparency helps rebuild trust and positions print as a credible, eco-friendly alternative to digital channels.
- Driving Industry Change Through initiatives like setting sustainability standards and offering tools such as carbon calculators, PrintGreen encourages eco-friendly printing practices. This proactive approach drives meaningful change, ensuring the print industry evolves in line with global sustainability goals.
PrintGreen’s mission has garnered support from various industry leaders. Jennifer Rufus, Whistl’s Head of Product Development, highlighted that PrintGreen serves as a valuable resource, promoting print as a credible eco-friendly alternative to digital media. She noted that the initiative aligns seamlessly with Whistl’s sustainability agenda to achieve Net Zero by 2045, making their collaboration with PrintGreen a natural choice.
Addressing Misconceptions and Promoting Sustainability
Despite advancements in sustainable practices, misconceptions about print’s environmental impact continue to affect the industry negatively. Research by Two Sides indicates that greenwashing costs the print, paper and mailing industry an estimated €337 million annually across Europe. PrintGreen aims to counter these unfounded sustainability concerns by providing accurate data and resources, thereby promoting print as a sustainable and effective communication channel.
PrintGreen stands at the forefront of transforming the print industry’s approach to sustainability. By empowering decision-makers, championing transparency and driving industry-wide change, PrintGreen not only enhances the environmental credentials of print but also ensures its relevance in a world increasingly focused on sustainability. As more organisations align with initiatives like PrintGreen, the print industry can confidently move towards a greener, more sustainable future.